Here is an overview of the key advergaming genres and their prospects for the future, with respect to their use in online viral marketing and advertising. The ratings assigned to each genre (out of 5) are obviously very rough indicators and vary greatly depending on the quality of the game in question, but may give some perspective to newcommers to the gaming world (especially all those account managers out there who are working on their geek-quotient).

I have included a few examples that demonstrate each genre. They may not be the best exponents so if you have any better examples to add, please send them through - particularly any examples that are more focussed towards marketing & advertising campaign objectives than some of the examples listed.

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